Library Technical Assistant II (Civic Engagement and Marketing Coordinator) - City of Danbury. Salary: $36.85 - $38.79 / Hour. The City of Danbury is
currently seeking a Civic Engagement and Marketing Coordinator. Working
as part of a team with the Communications Specialist and Program and
Outreach Coordinator, the candidate is responsible for identifying,
developing, and implementing strategic marketing and promotional plans
and activities to broaden awareness and strengthen the impact of the
Danbury Library brand. The candidate will be responsible for the
library’s adult programming, including researching, planning,
negotiating, and scheduling. Manages library’s volunteer program and
works closely with Teen Librarian to recruit new teen volunteers. This
is a public facing position, and decisions made will affect the
community’s perception of the library. The ideal candidate must have
excellent interpersonal and communication skills, be flexible,
approachable, poised, self-motivated, able to work independently and as
part of a team. Must be comfortable engaging with a diverse population.
Duties and Responsibilities: Works as part of a team with
Communications Specialist and Program and Outreach Coordinator to
develop short and long term strategic communications plans for the
library and oversee their implementation. Develops, evaluates, and
maintains a comprehensive marketing and community outreach plan for the
department. Leads the library’s marketing team in developing plans for
community awareness of library services through planning and appropriate
communication with media, area organizations, local businesses, and
library staff. Recommends the marketing budget and monitors expenses.
Identifies services, resources, and programs for marketing and
promotional opportunities. Identifies and assesses target markets and
community interests and needs. Provides support to other staff members
in their efforts at marketing the Library and its services. Oversees the
planning, formulation, and maintenance of the library’s strategic plan
on an ongoing basis. Manages all community outreach to organizations in
cooperation with the Program and Outreach Coordinator, and directly
coordinates the library’s involvement in community events. Participates
in planning and implementing cooperative public relations activities and
coordinates participation in community events. Seeks opportunities to
promote the library to the community and working with department staff,
prepare and distribute promotional materials for the public including
flyers, bookmarks and brochures. Represents Danbury Library at community
events both in house and offsite. Assists in assigning staff to
outreach events where appropriate. Adjusts schedule when necessary
based on library programs and events, including working evenings and
weekends. Coordinates media relations. Develops and maintains working
relationships with the media and community groups. Keeps informed of
local developments and activities through the local press and maintains
contact with as many community and business groups as possible. Takes a
proactive approach with local media to stimulate and anticipate coverage
about the Library and its services, events, and proposed projects.
Conducts periodic assessment of community needs and customer
satisfaction to identify target audiences and to develop marketing
strategies. Manages the library’s program meetings alongside the
Program and Outreach Coordinator. Creates and implements a regular
schedule of adult programs and events for the library. Researches,
contacts, and negotiates with potential presenters and performers.
Maintains a host of ongoing programs while introducing new programs and
special events that reflect patron and community interest. Set up
program space, assist presenters when necessary, and ensure that
presenter and patrons have a pleasant experience. Keeps program
statistics. Continually analyzes programs, events, and exhibits.
Ensures consistent library identity and branding across all media
platforms. Responsible for the writing, production and distribution of
press releases to promote library services and programs. Reviews
program fliers. In collaboration with User Experience Librarian,
designs and oversees the creation and distribution of a wide range of
Library communications publications; e.g. brochures, flyers, posters,
calendars, newsletters, reports, signs etc. Creates library’s summer
reading brochures and adult program newsletter. Administers the
volunteer program for adults and teens, including court referrals. Works
with Teen Librarian to recruit teen volunteers. Solicits and manages
monthly displays by outside groups in the library’s display case.
Conducts library tours as well as the creation of library displays.
Oversee large-scale library events, both ongoing and special events.
Performs other duties as assigned.
Minimum Qualifications:
Education and Experience: Bachelor’s degree preferably in
communications, journalism, marketing, or public relations with five to
seven (5-7) years prior related work experience interacting with the
media; or any equivalent combination of education, training and
experience which provides the required knowledge, skills and abilities
to perform the essential functions of the job in the sole determination
of the City.
Knowledge, Abilities and Skills Required:
Knowledge: Comprehensive knowledge of and background in various
types of marketing and communication tools and resources. Good
knowledge of office equipment, printing processes and preparing files
for printing. Knowledge of Adobe Illustrator or comparable level of
graphic design and layout applications preferred. Thorough knowledge or
willingness to learn the culture of the Danbury Library and community.
A clear understanding of the library’s mission and a forward-thinking
vision regarding the library’s role in the community.
Abilities: Ability to work independently with a high degree of
accuracy. Ability to work with a diverse community population. Ability
to interact effectively with the media, arranging interviews to promote
library services and/or programs. Ability to plan programs and/or
events in support of library services. Excellent ability to effectively
communicate ideas and proposals to diverse audiences to include
preparing and presenting a wide variety of related community and public
relation materials. Excellent ability to listen and understand
information and ideas presented verbally and in writing. Ability to
handle a variety of issues with tact and diplomacy. Ability to
multi-task, meet deadlines and shift priorities as needed. Demonstrated
ability to manage communications to successful outcomes for one or more
organizations. Ability to work a varied schedule including evenings
and weekends as needed.
Skill: Excellent written and verbal communication skills.
Proficient interpersonal and customer service skills. Highly organized,
focused, and able to successfully manage multiple projects. Excellent
attention to detail.
If you do not meet the above minimum requirements your application
will not be accepted by the Civil Service Commission nor will you
receive a refund of your application fee. PLEASE NOTE: Be sure to
complete the application in its entirety by including your specific
skills and responsibilities under each position that you have held.
Should you not specifically indicate that you have the skills required
as defined above, the Civil Service Commission will not accept your
Library Technical Assistant II – Civic Engagement and Marketing
Coordinator application.
Application Submission: Applications are available at the Human Resources Dept., 155 Deer Hill Ave., Danbury, CT 06810 online at https://www.danbury-ct.gov/employment/.
Qualified applicants must submit a $10 fee* and four copies of the
application to Human Resources no later than 6:00 pm, Tuesday, June 4, 2019
EEO/M/F/D/V. It is recommended that applicants do not wait until the
last day to submit the application. Applications should be completed as
soon as possible after publication of the announcement for examination.
Please contact the Human Resources/Civil Service Department at (203)
797-4598 or humanresources@danbury-ct.gov if you need assistance or if you have any general questions.
For additional steps in the application process, and information on
*application fee waivers, please see the full position announcement
here: https://www.danbury-ct.gov/employment/.
