Web & Social Media Associate - The Westport Library. Reports
to: Manager, Marketing Communications. The Westport, CT Library has
undergone an exciting transformation that is taking the organization
into the 21st century and beyond. Dramatic in its redesign, the new
space is unparalleled in its ability to adapt and shift with the
ever-changing needs of the community. The Web and Social Media Associate
plays an essential role in achieving the marketing and communications
goals and objectives of the Westport Library by ensuring the is well
represented across social media platforms and through the website.
Essential Duties and Responsibilities: Implements the Library’s social
media strategies, including publishing, high-value content across
channels and reaching out to engage key influencers. Collaborates with
appropriate stakeholders in order to regularly update website content to
ensure its usability, relevance and accuracy. Works with the Manager,
Marketing Communications, Graphic Designer, and across the organization,
to support the development of content and key messages to further the
Library’s marketing goals. Demonstrates the Library’s core values in all
dealings with colleagues, volunteers, patrons and members of the
community.
Requirements: The selected candidate will have 2-4
years’ experience in Communications or similar with a focus on social
media using numerous channels including Instagram, YouTube, Facebook,
Twitter, Google Analytics, blogs, etc. The candidate must have knowledge
of search engine analytics to maximize traffic to websites. The
Associate should be familiar with publishing and design software in
order to maintain the Library’s websites. They must also have strong
communication skills and an up-to-date awareness of marketing
techniques. The individual must have a curious mind, a sense of urgency,
innovative thinking, excellent written and verbal communications
skills, strong research ability and the ability to identify threats and
opportunities in the emarketing realm. Strong collaboration skills,
excellent interpersonal and teamwork skills, ability to thrive in a
relationship-oriented culture and ability willingness and ability to
work evenings and weekends as needed is required.
Submit application materials and resume to jobs@westportlibrary.org and put the title of the position in the subject line. For more information, visit westportlibrary.org/about/careers/.
